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NC Native Plant Society:
Plant Details

Callicarpa americana

Beautyberry, American Beautyberry, French-mulberry

Scientific Name:

Callicarpa americana

Genus:

Callicarpa

Species Epithet:

americana

Common Name:

Beautyberry, American Beautyberry, French-mulberry

Plant Type

Shrub

Life Cycle

Perennial

Plant Family

Lamiaceae (Mint Family)

Native/Alien:

NC Native

Invasive Status:

(*Key)

Size:

3-6 ft., 6-12 ft.

Bloom Color(s):

Pink

Light:

Sun - 6 or more hours of sun per day, Part Shade - 2 to 6 hours of sun per day

Soil Moisture:

Dry, Moist

Bloom Time:

June, July

Growing Area:

Mountains, Piedmont, Sandhills, Coastal Plain

Habitat Description:

Hammocks, other forests (especially with sandy or rocky soils), maritime forests (the main habitat northward), disturbed areas. Rare in NC mountains, common in piedmont and coastal plain.

Leaf Arrangement:

Opposite

Leaf Retention:

Deciduous

Leaf Type:

Leaves veined, not needle-like or scale-like

Leaf Form:

Simple

Life Cycle:

Perennial

Wildlife Value:

Important for Wildlife

Landscape Value:

Suitable for home landscapes

State Rank:

S5: Secure (*Key)

Global Rank:

G5 - Secure (*Key)

Notes:

Sometimes placed in the Verbena Family [Verbenaceae]. Self-sows and can form a thicket. The magenta fruits are relished by some birds.

Masses of bright purple fruits develop in leaf axils in autumn. Ripening fruits attract many species of birds.

Will Stuart

Clusters of small pale pink tubular blossoms develop in leaf axils in early summer.

Will Stuart

Leaves are opposite, simple, broadly elliptical to ovate and saw-toothed.

Gray Catbirds are one of many native bird species that is attracted to the colorful and nutritious fruit.

Will Stuart

Links:

USDA PLANTS Database Record

Vascular Plants of NC: https://auth1.dpr.ncparks.gov/flora/plant_list.php

NC Extension Gardener Plant Toolbox: https://plants.ces.ncsu.edu/plants/callicarpa-americana/

https://nc.audubon.org/700



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